Bachelor of Business Administration (BBA)

Unity P.G. College, affiliated to the University of Lucknow, offers the Bachelor of Business Administration (BBA) programme in accordance with the academic structure, syllabus, and examination system prescribed by the University of Lucknow and the National Education Policy (NEP-2020). The programme is designed to develop managerial competence, leadership qualities, entrepreneurial mindset, and practical business skills among students.

Programme Duration

  • 3 Years (6 Semesters) – Regular BBA Programme
  • 4 Years (8 Semesters) – BBA Programme under NEP-2020, with multiple entry and exit options

Programme Structure

The curriculum includes core, elective, and skill-based courses such as:

  • Principles of Management
  • Business Economics
  • Financial and Management Accounting
  • Marketing Management
  • Human Resource Management
  • Organizational Behaviour
  • Business Law
  • Entrepreneurship Development
  • Business Communication
  • Management Information Systems

The programme emphasizes experiential learning, case studies, projects, presentations, internships, and industry exposure.

NEP-2020 Features (4-Year Programme)

  • Flexible multiple entry and exit options
  • Certificate after 1 year
  • Diploma after 2 years
  • Bachelor’s Degree after 3 years
  • Bachelor’s Degree with Research after 4 years
  • Focus on skill development, interdisciplinary learning, internships, and research orientation

Programme Objectives

  • To develop leadership, analytical, and decision-making skills.
  • To nurture entrepreneurial abilities and professional ethics.
  • To provide practical exposure to modern business practices.
  • To prepare students for higher education and corporate careers.

Career Prospects

Graduates of the BBA programme can pursue careers in:

  • Corporate Management and Administration
  • Marketing, Sales, and Human Resources
  • Banking and Financial Services
  • Entrepreneurship and Start-ups
  • Business Consulting and Operations
  • Higher studies such as MBA, PGDM, and other management programmes

Eligibility

  • Passed 10+2 or equivalent examination from a recognized board, as per University of Lucknow norms.